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Turmeric grows wild in the forests of South and Southeast Asia. It is one of the key ingredients in many Asian dishes. Indian traditional medicine, called Ayurveda, has recommended turmeric in food for its potential medicinal value, which is a topic of active research. Its use as a coloring agent is not of primary value in South Asian cuisine.
Turmeric is also sometimes called as, "Indian Saffron".
Thanks to its brilliant yellow colour. Indian turmeric has been known to the world since ancient times.Several unique properties of Indian turmeric make it the ideal choice as a food flavour, an effective ingredient in medicines and cosmetics, and as a natural colorant.